Maxwell Ryan / Apartment Therapy for Bemz corduroy collection.

Not your average corduroy 

We’ve brought the gang back together and teamed up with our favourite NYC designer, Maxwell Ryan of Apartment Therapy, to create a bold new look for your IKEA sofa. For this iteration, we’ve designed a collection of six corduroy fabric covers with chunky wales—that’s ribbing for you—for a modern take on a classic. This fashion-forward collection enables you to make a strong style statement without actually having to leave the comfort of your home. Trust us, after you design your personalised IKEA sofa with new legs and a trendy cover, you’re not going to want to anyway!   

“Working with Bemz over the past two years, I've been dying to introduce a rich, cozy fabric line to complement the Maxwell furniture leg collection. I wanted to pull from the fashion world with rich, bright colors, and from the upholstery world with soft, warm fabrics that would invite you to lay down and take a nap on your sofa. It plays with big, chunky corduroy ribbing in six new colors. This is a fabric collection that you'll want to touch and put your cheek up against. It's a collection that will turn your living room into the retreat you’ve always wanted.” - Maxwell Ryan, CEO & Founder, Apartment Therapy 

Velvet’s cooler cousin is here to stay: 

While predominantly associated with the groovy seventies, corduroy (a relative of velvet!) has been a sartorial staple since the late 18th century. Loved for its soft-to-touch and tactile feel, it’s a hard-wearing cotton cord fabric with a thick pile that instantly ups the cool factor in any space. The Maxwell Ryan / Apartment Therapy for Bemz collection consists of six plush ribbed cotton corduroys with exaggerated wales for a cosmopolitan spirit. 

Building upon the sculptural forms of the Maxwell Ryan / Apartment Therapy by Bemz furniture legs, the new corduroy collection invites you to nail that downtown vibe. Drawing inspiration from heritage upholstery and the fashion industry, the carefully curated colour palette ranges from trend to traditional. We’ve got three classics in Peacoat, Moss Green and Brick Red—Apartment Therapy’s signature hue—and three contemporary favourites that are all the rage: Wild Deer (for a different approach to retro brown), and fashion’s current darlings Blush and Seagrass. Mix and match contrasting shapes, forms and textures to truly make the look your own. 
 

Winter Moss

This elegant viridescent hue is an instant classic, and serves as a transitional shade that works wonders in traditional and contemporary settings alike. In this pared back downtown loft, the jewel tone sofa takes the centre stage. The neutral backdrop still packs plenty of punch with juxtaposing tactile textures such as leather, rattan and soft teddy. With emphasis on details and craftsmanship, the dark walnut Terence legs add a sculptural element to the sharp mid-century profile of the IKEA Karlstad sofa. Med de mörka valnötsbenen Terence, designade med fokus på detalj och hantverk, adderas ett extra formelement till IKEA Karlstad-soffans raka 50-talssiluett.

BRICK RED & BLUSH

Combine Brick Red and Blush corduroy for fashion’s favourite colour clash. Here, the on-trend pairing is shown on our small-space-living favourite, the IKEA Söderhamn sofa. The thick ribs and streamlined shape of the sofa offsets the chunky curvaceous form of the Terence legs and adds a playful touch. Championing the concept of mix-and-match, the eye-catching design is punctuated by the graphic gridlock pattern on the coffee table and geometric rug.

The Brick Red corduroy pays homage to Apartment Therapy’s signature shade, with a rich rusty undertone that perfectly complements the walnut stain legs. Designer tip: play with proportions and opt for the 18cm version rather than the 14cm to change the look of the low slung sofa completely. Embrace the fashion-led look and pair the Blush corduroy cover with the iconic Maxwell Ryan / Apartment Therapy by Bemz Terence leg in Balzac Red.

In line with Apartment Therapy’s design ethos, Maxwell’s corduroy collection invites you to make the most out of your space. Through simple means you can totally transform the look and feel of your IKEA furniture. This carefully edited palette of six cotton corduroy fabrics pays homage to the textile and fashion industries alike, allowing you to make style savvy choices that reflect your personal aesthetic. After dressing your sofa in a new luxe look, mix and match the shoes (otherwise known as your furniture legs!) to complete the makeover. We’re delighted to present the second iteration of the Maxwell Ryan / Apartment Therapy for Bemz collaboration exclusively at Bemz.com.