Privacy policy

Privacy Policy 

 

At Bemz, we’re dedicated to providing a secure and enjoyable shopping experience. That’s why we created this Policy to inform you about our privacy procedures. It will help you to understand how they affect you, and what your rights are in relation to the personal information you give us. This Policy applies whenever you visit our website – whether you are browsing or shopping. 

 

We are Bemz US Inc (Employer Identification Number 61-2194535), and our registered address is 8 The Green, Suite B, Dover County of Kent, Zip code 19901, United States. 

 

Who we are 

Bemz US Inc is responsible for processing your personal information. 

 

Bemz US Inc, 8 The Green, Suite B, Dover County of Kent, Zip code 19901, United States. 

Email: dataprotection@bemz.com 

 

Bemz US Inc is affiliated with Bemz AB, a company registered in Sweden. Bemz AB may process personal information on behalf of Bemz US Inc in order to provide operational, customer service, technical, and administrative support. 

 
What personal information do we collect?  
When shopping at Bemz.com, we may collect the personal information you provide us when you place an order, as well as data collected by cookies. We may also collect data when you speak to Customer Services, or when you engage with us via our social media platforms. 

 

Sources of Personal Information 
We collect personal information from several sources, including: 
• Directly from you when you place orders, request samples, subscribe to communications, or contact customer service 
• Automatically from your device or browser when you visit our website, including through cookies and similar technologies 
• From service providers who support our business operations such as payment processors, delivery partners, and analytics providers 
• From social media platforms or marketing partners when you interact with our brand online 

 

Categories of personal information we collect may include: 

• Identifiers, such as name, email address, telephone number, billing address, delivery address, IP address, or other similar identifiers 
• Commercial information, such as records of products purchased or considered 
• Payment information, such as credit or debit card details (processed securely by our payment service providers) 
• Internet or electronic network activity, including browsing history, interactions with our website, and cookie data 
• Geolocation data, such as general location derived from IP address 
• Customer communications, including correspondence with customer service 

 

Some of this information may be considered Sensitive Personal Information under certain US state privacy laws, such as payment card information or account login details. 

 

To read about the cookies used on bemz.com and how to manage preferences related to cookies, read our Cookie Policy. 

 

When do we collect your personal information? 

At or before the time we collect personal information, we inform you of the categories of personal information collected and the purposes for which they are used, as described below. 

• Purchase products online via our website 

• Visit or browse our website 

• Contact our Customer Service team by via the contact form, email, or chat 

• Engage with us on social media (for example by commenting, tagging Bemz, or messaging us) 

• Participate in surveys or promotions 

• Request free fabric samples or sign up to receive communications from us 


 

How do we use your personal information? 

We use personal information for the following business and commercial purposes: 

• To process and fulfil orders, payments, deliveries, and returns 

• To communicate with you about your orders or enquiries 

• To provide customer support and manage our relationship with you 

• To operate, maintain, and improve our website and services 

• To conduct analytics and measure website performance 

• To send marketing communications about our products, offers, and updates, including where you request free samples or otherwise provide your email address to us, subject to your right to opt out at any time  

• To detect, prevent, and protect against fraud or misuse 

• To comply with legal, regulatory, and accounting obligations 

 

For information about our use of cookies and similar technologies, please see our Cookie Policy 

 

Who do we share your personal information with? 

Sale or Sharing of Personal Information 
Under certain U.S. state privacy laws, including the California Consumer Privacy Act (as amended by the California Privacy Rights Act), some sharing of personal information with advertising or analytics partners may be considered “sharing” for purposes of cross-context behavioral advertising. 

 

Bemz US Inc does not sell personal information for monetary compensation. However, we may share certain information with third-party advertising and analytics partners, measure marketing performance, and improve our services. 

 

We may disclose personal information to trusted service providers and partners who perform services on our behalf, such as: 

• Payment processors 

• Delivery and logistics partners 

• Customer service and support providers 

• IT, hosting, and analytics providers 

 

These service providers are permitted to use personal information only to perform services for us and are required to protect it. 

 

We may also disclose personal information: 

• To comply with legal obligations or lawful requests 

• In connection with a corporate transaction, such as a merger, sale, or reorganisation 

 

Under certain US state laws, some data sharing for analytics or advertising purposes may be considered “sharing” for targeted advertising. Where applicable, you may have the right to opt out of such sharing. You may also adjust your cookie preferences using the cookie management tool available on our website. 

 

Notice at Collection 
This Privacy Policy also serves as our notice regarding the categories of personal information we collect and the purposes for which they are used, as required under certain U.S. state privacy laws. 
 

Your US privacy rights 

Depending on your state of residence, you may have the following rights regarding your personal information: 

• Right to know what personal information we collect, use, and disclose 

• Right to access the specific pieces of personal information we hold about you 

• Right to delete personal information, subject to certain legal exceptions 

• Right to correct inaccurate personal information 

• Right to opt out of the sale or sharing of personal information for targeted advertising 

• Right to limit the use of Sensitive Personal Information, where applicable 

• Right to non-discrimination for exercising your privacy rights 

 

We will not discriminate against you for exercising your privacy rights. 

 

Some states also provide the right to appeal a decision we make regarding a privacy request.  If we deny your request, you may appeal our decision by contacting us at dataprotection@bemz.com. We will respond to appeals within the time required by applicable law. 

 

How to exercise your rights 

To exercise your privacy rights, you may contact us at: dataprotection@bemz.com 

 

We may need to verify your identity before processing your request. This may involve requesting information that allows us to confirm you are the person making the request. 

 

We will respond to verified requests within the timeframes required by applicable law, generally within 45 days. If we need additional time, we will inform you. 

 

You may also designate an authorized agent to submit a request on your behalf, subject to verification requirements. 

 

Cookies and tracking technologies 

We use cookies and similar technologies to operate our website, analyse usage, and support marketing activities. 

 

For detailed information about the cookies we use and how to manage your preferences or opt out of certain types of tracking, please see our Cookie Policy. 

 

How long do we keep personal information? 

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including to meet legal, accounting, or reporting requirements. 

 

Retention periods vary depending on the type of information and how it is used. When personal information is no longer required, it is securely deleted or anonymised. 

 

International transfers 

Your personal information may be transferred to, stored, or processed outside the United States, including in the European Union where Bemz AB is located. 

 

Where we transfer personal information internationally, we take appropriate measures to ensure it is protected in accordance with applicable privacy laws. 

 

Where we collect sensitive personal information, such as payment card information or account login details, we use this information only for purposes permitted under applicable law, including processing transactions, preventing fraud, providing services requested by you, and maintaining the security of our systems. 

 

Children’s privacy 

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it. 

 

Receiving information from Bemz 

If you provide your email address when placing an order, requesting a free sample, or interacting with us, we may use it to send you marketing communications in accordance with this Privacy Policy. 

 

If, at any time, you would no longer like to receive information regarding our products and services, you can unsubscribe by clicking on the ‘unsubscribe’ link at the bottom of our emails, or by contacting our Customer Service team at customerservice@bemz.com 

 

Questions or complaints 

If you would like to access, update or delete any personal information we have stored about you, please contact us via email at dataprotection@bemz.com. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information. This is a security measure to ensure that we do not disclose any information to anyone who does not have the right to receive it. We will respond to all legitimate requests within 45 days.   

 
Any complaints regarding the use of your personal information can also be raised by contacting dataprotection@bemz.com 

 

Changes to the Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page, and we encourage you to review it periodically.

 

Last updated on 8th April 2026