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Bemz Conscious collection

A mid-century modern home with its streamlined architecture, statement brick walls and wood detailing brings this fashion-inspired collection to life. Championing the concept of new-vs-old, vintage furniture and iconic design classics creates a truly fresh proposition

The Conscious Pinstripe - synonymous with sharp tailoring, the pinstripe is a menswear staple that feels edgy and elegant at the same time. Gracefully minimal, this modern stripe in its beige colourway makes a subtle style statement and is easily paired with both warm and cool tones. Here juxtaposing shapes and textures soften the streamlined look; a sculptural armchair contrasts the boxy IKEA Stockholm 2017 sofa, while wooden accents add warmth to the restrained palette. 

Choose our Graphite Grey Conscious Pinstripe for a sartorial nod to crisp monochromes - just like your favourite little black dress, it's a timeless essential that never loses its cool. The directional stripe elongates the IKEA Färlöv sofa’s sloped armrests. Rounded forms, like the coffee table and handmade ceramics counter the fabric’s clean, minimalist lines. Graphic black accents artfully punctuates the space and injects instant attitude. Iconic designer must-haves like the buttery soft leather armchair and angular floor lamp enhances the androgynous vibe. 


The Conscious Herringbone - is anything but your grandfather’s old tweed. For a modern suited look the Conscious Herringbone is crafted from two-toned thread, creating an elegant contrast up close. This tailored weave is crafted without using a single drop of water or dye, it’s the ultimate upcycled piece for your living room. 

For this rendition, we upped the ante with an ode to mid-century design. The Taupe Conscious Herringbone was given a retro remix on the boxy form of the ubiquitous IKEA Karlstad sofa. Whereas the Denim Conscious Herringbone graces the sleek linear Söderhamn sofa. Emulate the look with a chunky round coffee table, a smattering of sculptural ceramics and modern glassware for paired back luxury. 

Conscious Velvet - cut from a plush velvet, the powdery finish lends a vintage feel to the fabric. Designed to complement its sartorial siblings, the Conscious Velvet fabrics are a minimalist’s take on the velvet trend, the matte texture enhances the muted colour palette. 

The Dusty Pink Conscious Velvet serves up glamorous Palm Springs vibes in this mid-mod setting. In a study of form and shape, repeating rounded forms accentuates the curvaceous IKEA Färlöv sofa. The saccharine look is balanced with sculptural elements and grounding wooden accents. 

The Faded Blue Conscious Velvet is reminiscent of your lived-in stonewashed jeans that just seem to get better with age. Soft-to-the-touch with a peach-skin finish, the dampened hue is a forever-favourite. Seen here as a traditional skirted cover on the IKEA Karlstad sofa and combined with designer pieces for a high-and-low appeal. 

For any neutral lover this palette is the one for you. Strike a balance between timeless and timely and opt for the deep cool brown tone of Taupe Conscious Velvet. When paired with the armless, lounge-worthy IKEA Söderhamn and graphic Sergel furniture legs it imbues your home with a sense of laidback, conscious luxury. Stone is the obvious style-savvy complement. 


Adopt these styling principles and realise the Bemz Conscious collection in your own home. Play up it’s tailored menswear connotations with classic forms and a few choice accessories to totally dress up your favourite IKEA sofa. For added style mileage combine with vintage heirlooms with a retro nod to complete the look.