Designers

In conversation with Patricia Rodi

Interior designer Patricia Rodi is known for creating spaces that feel expressive, characterful, and soulful. As co-founder of Rodi & Cécile Studio, she brings a deeply European sensibility to everything she touches, shaped by her Swedish-French heritage and her life on the Scottish coast.

Now, she brings that same depth of feeling to La Maison – her first collection for Bemz. A tactile ode to memories, heritage and the quiet beauty of home, the collection features six original patterns designed to be lived with and loved.

We spoke to Patricia about the inspiration behind La Maison, her personal relationship with design, and why the most beautiful homes are often the most imperfect ones.

What was the inspiration behind this collection?

La Maison is deeply personal. It’s a collection born from my lifelong exploration of what home truly means. I grew up between France and Sweden, moving through languages, landscapes, and cultures. For the past twelve years, I’ve made my home in the UK, where British design – with its quiet eccentricity, layered charm, and deep respect for heritage – has left a lasting imprint on me.

This collection is a love letter to that rich blend of influences. I wanted to create something timeless and emotionally grounded – something that reflects not only the places I’ve lived, but also the women who have shaped me: resilient, stylish, and always deeply connected to their homes.

The Fleur de Lis, a historic French motif, features throughout the collection alongside stripes and florals – all reimagined to feel both heritage-rich and completely liveable.

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At its heart, La Maison is about creating spaces that feel soulful, layered, and deeply personal.

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- Patricia Rodi

What’s unique about this collection?

This isn’t a collection made to impress – it’s made to belong. What sets La Maison apart is its emotional depth and focus on real homes. Every print is designed to be lived with, not just looked at – on cushions that invite rest, on upholstery that only gets better with time. These aren’t showpieces, they’re story pieces. They’re meant to layer softly into daily life, catching the light, holding memories, and quietly shaping the mood of a room. I designed the collection to celebrate character, comfort, and the beauty of things that feel truly personal.

Can you tell us a bit about each pattern?

Each pattern in La Maison is intended to bring warmth, story, and soul into the home:

Fleur de Lis is a classic lily motif, gently structured and quietly elegant. Timeless and grounding, it brings a sense of calm to any space.

Évelyn has a crisp green and periwinkle stripe inspired by my best friend Natalie’s aunt, whose effortlessly stylish home made a lasting impression. It also nods to the charm of painted pantries and parlours – spaces where life unfolds slowly.

Rococo is joyful, bold, and full of energy. This print is a love letter to friendship, created in honour of my best friend and Rodi & Cécile Studio co-founder, Natalie. It captures the spirit of our creative partnership: vibrant, expressive, and full of heart.

Austine showcases a vertical rosewood stripe that feels quietly romantic and literary. It’s ideal for studies, reading nooks, or bedrooms filled with layered textures and thoughtful details.

Margaux is a delicate, small-scale pattern that adds gentle charm without overwhelming. I see it as the textile equivalent of a well-loved book spine – familiar, understated, and full of character.

Florence brings scattered cornflower-blue blooms on a buttery yellow ground. Nostalgic and sun-drenched, it evokes memories of late summer afternoons in cherished gardens.

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Each design is meant to be lived with and loved — to bring individuality to a room and warmth to a home.

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- Patricia Rodi

Tell us about your approach to the colour palette in this collection. What guided your choices?

I’m drawn to colours that feel like they already belong: soft yellows, chalky greens, worn-in reds, and cornflower blues – hues that recall sun-faded shutters, terracotta tiles, and vintage linens. The palette is cohesive, yet varied enough to flow beautifully across multiple rooms. My aim isn’t to make spaces look styled, but to make them feel lived-in, layered, and loved.

What does interior design mean to you personally?

To me, interior design is how we make sense of the world. It’s how we process memory, create comfort, and express identity. Design has never been about impressing others – it’s about creating rooms that feel safe, joyful, and full of texture and warmth. I see design as an emotional practice: not just arranging objects in space, but building meaning.

What role do textiles play in shaping a room?

I believe that textiles are transformative. They bring movement, softness, and a deep sense of personality to a space. They offer a way to shift a room’s tone without major changes – a striped curtain can lift a window, a floral cushion can warm a hallway, a patterned lampshade can breathe life into a forgotten corner.

Textiles are forgiving, too – there’s freedom in fabric. You can layer, drape, and adapt with the seasons. For me, they’re the easiest, most soulful way to make a room feel truly human.

Instagram: @patriciarodi TikTok: @patriciaamaliarodi

The collection features a wide range of prints. Is it okay to mix and match them? How would you recommend doing that confidently?

Absolutely. Mixing and matching is where the soul of a home comes through. My advice is to treat your space like a storybook. Choose one bold, expressive print – like Rococo, Austine, or Florence – as the leading character, then layer in gentler companions like Évelyn or Margaux to soften and support the narrative. They also pair well with the plain colours in Bemz’s collection.

Stripes are particularly useful when mixing, acting as bridges between florals, geometrics, and small-scale motifs. If the colours share a common thread, the patterns will naturally harmonise. It’s not about perfection, it’s about intention. Some of the most beautiful homes embrace a layered, slightly mismatched charm. I recommend trusting your instincts, following your eye, and letting your home reflect your unique rhythm. A space should feel collected, not coordinated.