Privacy policy

At Bemz, we’re dedicated to providing a secure and enjoyable shopping experience. That’s why we created this Policy to inform you about our privacy procedures. It will help you to understand how they affect you, and what your rights are in relation to the personal data you give us. This Policy applies whenever you visit our website – whether you are either browsing or shopping.

We are Bemz AB (organisation number (556664-6633), and our registered address is Birger Jarlsgatan 79, 11356 Stockholm, Sweden.

What personal data do we collect?

When shopping at, we may collect the personal information you provide us when you place an order, as well as data collected by cookies. We may also collect data when you speak to Customer Services, or when you engage with us via our social media platforms.

The personal information we collect could include your name, telephone number, email address or other contact information. It might also include your internet protocol (IP) address, bank card/credit card numbers, delivery address, and other information.
We may also collect technical data. This might include details about the device(s) you used to access our website, your browser type and version, location, and device operating systems. The cookies may collect ‘session’ information such as which pages you viewed, the time you spent on those pages, any transactions made, and demographics such as gender, age and geographic location.

To read about the cookies used on and how to delete cookies, click here.

When do we collect your personal data?

    •    When you purchase products online via our website, over the telephone or in our store

    •    When you visit our website

    •    When you contact our Customer Service team over the phone, via email or chat

    •    When you engage with us via social media (by commenting, tagging Bemz, or contacting us directly)

    •    When you complete any online surveys on our website

How do we use your personal data and why?

We will only use your personal data when the law allows us to. In most circumstances we do this because:
    •    We need to perform the contract we are about to enter into or have entered into with you

    •    It is necessary for our legitimate interests (or those of a third party), and your interests and fundamental rights do not override those interests

    •    We need to comply with a legal or regulatory obligation

    •    We use Google’s services for analysis and advertising. Further information about how Google collects, shares and uses data can be found here.

Who do we share your personal data with?

We will never sell any of your personal data to a third party. To provide you with the best possible service and products, we only share your personal data with trusted third party service providers, ensuring that all data is safeguarded and is not used for marketing purposes.

In the event that Bemz AB is to be sold or merged with another company, we may share your personal information with our advisors or the potential buyer’s advisers.

Your rights

At Bemz, we respect your rights and the personal information that we collect from you. That’s why we put procedures in place to process your data in a fair, lawful and transparent way. You have the right to request access to the information that we have collected from you, and if anything is incorrect you can choose to change it. If you no longer wish for us to have this data, you can request to ‘deregister’ and delete it. 
You can disable cookies that are stored on your computer by changing your browser settings for cookies. Or you can use opt-out programmes to prevent cookies from being used.

How long will the data be stored for?

Data that is collected from people who have visited or placed an order with Bemz, and have accepted our Privacy Policy Terms, will be stored with the company until you ask us to ‘deregister’ and delete it. You can request to deregister at any time. If you choose not to deregister, we will store your personal data for as long as is legally required. 

Receiving information from Bemz

If, at any time, you would no longer like to receive information regarding our products and services, you can unsubscribe by clicking on the ‘unsubscribe’ link at the bottom of our emails, or by contacting our Customer Service team at

Questions or complaints

If you would like to access, update or delete any personal information we have stored about you, please contact us via email at We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data. This is a security measure to ensure that we do not disclose any information to anyone who does not have the right to receive it. We try to respond to all legitimate requests within one month.  
Any complaints regarding the use of your personal data can also be raised by contacting

Changes to the Privacy Policy

We may update this policy from time to time. Changes in technology, legislation and authorities' guidance may require us to inform you about the activities we undertake, wherever it affects your privacy rights. You should check this page occasionally to ensure you are familiar with any changes.

This Privacy Policy was last updated on 25th May 2018.

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