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Privacy Policy

Welcome to our web site (""). Please read our Privacy Policy carefully.
This Privacy Policy applies when you visit the website and you decide simply to surf on our web site and to use its services without purchasing any product and when you surf on for the purpose of using its services for purchasing products.
If you haven't already done so, please also read the General Terms and Conditions, which contains relevant information on privacy and on the security systems used by the web site. is managed by BEMZ AB ("BEMZ"), with registered offices at Birger Jarlsgatan 79, SE 113 56 Stockholm, Sweden
Bemz organisation number: 556664-6633
Bemz VAT ID: SE556664663301

1.2 Who processes your personal data
BEMZ is the controller of users' personal data; BEMZ autonomously determines the purposes and means of the data processing, including security measures for the protection of personal data.
For the sole purpose of organizational and operational requirements, we have appointed certain processors of personal data of's users, for purposes which are strictly connected to the performance of services on, including the sale of products.
The above processors have been chosen by BEMZ because they have experience in processing personal data and provide sufficient guarantees with respect to the compliance of data processing laws including the technical security measures which govern the processing to be carried out.
In processing personal data of BEMZ's users, the processors shall act only on instructions from BEMZ. We regularly monitor that our processors comply with our instructions and that they are continuing to provide sufficient guarantees on the full compliance with the provisions on personal data processing.

The processors of your personal data are:
TNT and Posten, for purposes relevant to shipping, delivering and returning products purchased on

1.3 How do we use personal data and for what purposes
Your personal data is collected and processed by BEMZ for purposes which are strictly connected to the use of the web site, its services and to the purchase of products on the web site. However, your personal data may also be used for other processing operations within the limits of such purposes.

In particular, your personal data shall be processed for the following purposes:
    •    when you are executing purchasing procedures of products sold on, we collect your personal data (such as, for example, personal details, e-mail address, address, credit card numbers and bank code, telephone number) by mean of the order form only for the purpose of sale the products ordered to you;
    •    when you require technical assistance, we collect your personal data in order to provide you with information on surfing, on Internet browser or viewing and downloading web pages;

Your personal data is mostly processed by electronic means and in some circumstances they are also processed by paper-based means, when, for example, the processing of your personal data is required in order to prevent frauds on Your personal data shall be stored in a way which allow to identify you for the period that is strictly necessary for the purposes for which the data was collected and subsequently processed and, in any case, in accordance with the applicable law.

Please report any modification or amendment of your personal data to in order to ensure that your personal data is always accurate and kept up-to-date and not exceeding the purposes for which your personal data was collected and/or further processed.

Your personal data shall not be disclosed to third parties without your explicit consent or for purposes which are not permitted by law.
Your personal data may only be disclosed to third parties when it is necessary in order to execute a contract, for example, your personal data is disclosed to DIBS Payment Services AB for the performance of electronic payment services, through credit/debit card, when you decide to purchase a product on Moreover, your data may be disclosed to the police or to judicial authorities, according to law and upon a formal request by such entities, for example in the event BEMZ needs to prevent frauds on (anti-fraud services). Data processors also will have access to your personal data, as stated in paragraph 2, for the specific purposes stated in the same paragraph. In all the above circumstances, your consent for data processing is not required.

Your personal data will not be transferred abroad to extra-EU countries, which do not ensure an adequate level of protection of individuals. Should the above be necessary in order to supply services or to execute a contract with BEMZ for the purchase of products, we grant you that the transfer of your personal data to extra-EU countries which do not ensure adequate protection levels, shall be carried out only after the execution of specific contracts between BEMZ and such entities, according to laws and applicable regulations.
We wish to inform you that BEMZ shall process its users' personal data for purposes that are strictly connected to the supply of services on, to the execution of contracts related to the sale and purchase of products on and, after receiving your consent, in order to send to you information on new commercial initiatives which are strictly connected to the web site's activities and services. BEMZ shall process your personal data for direct marketing purposes, also by e-mail, only after receiving your consent.

BEMZ may have access to third parties' personal data which was directly disclosed by its users to BEMZ, for example when a user wishes to recommend to a friend a service of or the offer for sale of a particular product. In all of the above cases, please make sure you received the consent of the third party before disclosing their personal data to BEMZ and make sure you have informed the third party on this Privacy Policy, since you will be the only person liable in connection with the disclosure of information and data if they have not provided you with their consent.

1.4 What happens if you do not disclose your personal data to BEMZ?
Your personal data supplied to BEMZ and, in particular, your personal details, your e-mail address, your address, your credit/debit card numbers and your telephone number are necessary for the execution of the contract for the purchase of products on or in order to supply other services provided on the web site upon your request, or when your personal data is necessary in order to carry out the obligations arising out of laws or regulations.

The refusal to provide BEMZ with some of your personal data necessary for performing the above purposes, may have as a consequence the impossibility for BEMZ to perform the contract of purchase of the products sold on or to supply the other services provided on, as for example Customer Care services, to recommend a product to a friend, or to carry out BEMZ legal obligations or other regulations. Failing to provide data may imply, in some cases, a legitimate and justified reason for BEMZ not to perform the contract of purchase of products sold on or to provide services on

Disclosure of further personal data to BEMZ, other than that required in order to fulfill legal or contractual obligations, or in order to provide the services required is, on the contrary, optional and does not have any effect on the use of the web site and of its services, or on the purchase of products on

According to some circumstances and, if required, from time to time, we will duly inform you if the personal data you are disclosing to BEMZ is compulsory or optional. We will point out to you whether the disclosure of your data is compulsory or optional by marking with appropriate asterisk (*), the information that is compulsory . Failing to disclose optional personal data will not imply any obligation or disadvantage to our users.

1.5 To whom your personal data will be disclosed
Personal data will be disclosed to third companies which provide, on behalf of BEMZ, specific services as Data Processors or to other recipients of personal data collected by BEMZ, which are autonomously processing your personal data only for the performance of a contract for the purchase of products on (such as for example, DIBS, Posten or TNT) and only when such purpose is not exceeding the purposes for which your personal data was collected and subsequently processed and, in any case, according to applicable laws.

Personal data will not be disclosed to third parties or disseminated or transferred, without prior information to our users on disclosure/dissemination/transfer and without their consent, when required by law.

1.6 How do we collect your data on
When you are using, some personal data might be collected automatically (through the so-called "cookies"), for example, when we automatically collect user's IP address and other information connected to the user's data traffic or the user's preferences in the choice of services provided on this web site and of the products purchased through the provided services.
This information and data is collected directly and automatically by the web site as a part of its operational functions. This information and data is then processed in an aggregate and anonymous process for commercial purposes and in order to optimize the services provided on for the needs and preferences of the web site's users.

We collect personal data in the PRESS ROOM area in order to process requests of information from journalists and from media and press agencies and in order to send Press Releases, upon a specific request .
Finally, we collect personal data of third parties interested in starting business relationships with BEMZ only for such purposes.

1.7 Security measures
We have adopted security measures to protect personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, and against all other unlawful forms of processing, as provided in our Privacy Policy.
 Nevertheless, BEMZ cannot ensure to its users that the security measures adopted for the protection of the web site and for data and information transmission on will prevent or exclude any risk of unauthorized access or of loss of data.
It is advisable that your computer is provided with software for the protection of network data transmission/receipt (such as updated antivirus systems), and that your Internet services provider has taken appropriate measures for the security of network data transmission (such as, for example, firewalls and anti-spamming filtering).

1.8 Cookies uses automatic systems of data collection, such as cookies. A cookie is a device transmitted to the hard disk of an Internet user; it does not contain intelligible information but it allows linking between an Internet user to his/her personal information provided by the user on Cookies are disseminated by our servers and no one has access to the information contained therein. Only BEMZ processes information collected by cookies, in an aggregate and anonymous manner, in order to optimize its services and its web site for the needs and preferences of its users.
We have provided cookies in connection to functions such as browsing the catalogue, and purchasing products on-line.

As you know, each Internet browser allows the deletion of cookies after each session. The Internet browser contains instructions on how to carry out these procedures of deletion. Please access to the information of your Internet browser if you wish to delete cookies.
The acceptance of automatic procedures for the collection of data and the use of cookies are necessary for the use of the web site and its services, including the purchase of products. If you have started the procedure of deletion of cookies, BEMZ cannot ensure that all web pages of will be displayed or that certain services will be supplied such as, for example, storage or display on the web pages of products you chose when you are finalizing the on-line purchasing processes.

1.9 Opt-in/Opt out
BEMZ processes your personal data only after receiving your consent, freely expressed, in order to send you advertising material and direct marketing or other commercial communications which do not fall within the services provided by BEMZ. These communications will be sent via e-mail, upon the user's request.
Each time your consent will be required, we will inform you in advance and we will give you the possibility to either provide or refuse your consent for the use of your personal data, including your e-mail address, for the above purposes, by ticking the appropriate boxes.

We wish to inform you that law provides that your consent is not necessary and that BEMZ may process your personal data without your consent when the processing is necessary for compliance with a legal obligation to which BEMZ is subject; or if the processing is necessary for the performance of a contract with its users (such as, for example, when you have purchased products on In any case, we wish to inform you that BEMZ ensures to its users that, even when the prior consent is not necessary, they may exercise, at any time, their right not to receive in the future communications connected to particular services upon request, such as for example e-mail marketing.

1.10 Your access right to personal data and further rights
You are entitled to obtain at any time from BEMZ a confirmation as to whether or not data relating to you is being processed, or if the data is not yet registered, and that the information is communicated to you in a clear and reasonable format.
Moreover, you are entitled to receive from BEMZ information on the source of your personal data; the purposes and way of processing of your personal data; the logic involved in any electronic data processing; details of the data controller and of the data processors; names of subjects and categories of subjects to whom your personal data may be disclosed or who may access to your personal data as, for example, the names of data processors.

You can easily find all of the above information in the Privacy Policy.
You are entitled to obtain at any time from BEMZ:
a) the updating, the rectification of, or, the integration of your personal data;
b) the erasure, the blocking or anonymity of your personal data
c) the confirmation that the operations under letters a) and b) have been reported, also with regards to their content, to whom the data was disclosed or disseminated, except when it becomes impossible or if it implies the use of means exceeding the protection of the relevant right. 
However, you are entitled to object, in all or in part:

a) for legitimate reasons to the processing of your personal data, even if it is related to the purposes for which it was collected;

b) to the processing of your personal data for advertising or direct marketing purposes or in order to carry out marketing researches or commercial communications.
You may freely and at any time exercise your rights, provided that you do so in compliance with applicable laws, by sending your request to BEMZ at the following e-mail address We will reply to you based on your request.

1.11 Contacts
If you wish to receive further information on how BEMZ processes your personal data, please send an e-mail to the following e-mail address:

1.12 Governing law
This Privacy Policy is governed by Swedish law.
The Swedish Personal Data Protection Code guarantees that processing of personal data will be carried out in compliance with fundamental rights and freedom of individuals, as well as of their dignity, with particular reference to confidentiality, identity and to the right to personal data protection.

1.13 Modification and updating of privacy policy
BEMZ may amend or simply update all or part of's Privacy Policy, also in consideration of amendments to legal provisions or regulations which govern data protection and protect your rights. The amendments and the updating of Privacy Policy shall be notified to the users on homepage as soon as these have been introduced and shall be binding as soon as they are published on the web site in this section. Therefore, you are requested to regularly access this section in order to check the publication of the most recent and updated BEMZ Privacy Policy.