We’re proud to announce that Bemz is launching an exclusive range of furniture legs as part of an exciting new collaboration with New York-based design guru – Apartment Therapy’s Founder and CEO, Maxwell Ryan.
The new collection – available to buy now – consists of four unique designs, each with its own distinct personality, and offering a vibrant, modern take on a classic form. Created to completely transform the look of IKEA furniture, the bold new collection adds to Bemz’ existing range of contemporary furniture legs, offering even more versatility for design-enthusiasts to get creative.
“There are only two ways to change a sofa, easily. One is to cover it – which Bemz already does. And the other is to change the legs. It sends a strong signal of both style and personality… I love the idea that we can hone in on the legs and make a statement there”, says Maxwell Ryan, CEO & Founder of Apartment Therapy.
Apartment Therapy is a leading source of design inspiration and advice – connecting real people to design solutions that are easy, unique and personal. Apartment Therapy’s mission is to save the world, one room at a time, by sharing tips and inspiration to create a space that is ‘more beautiful, organised, and healthy’. A mission that Bemz wholeheartedly embraces, by offering conscious choices to prolong the life of IKEA furniture with design-savvy options.
The collaboration marks the second this year for Bemz, who joined forces with iconic British industrial designer, Tom Dixon to create an exclusive collection of textile covers for IKEA’s DELAKTIG ‘living platform’ – a multi-functional sofa that you can reconfigure based on what you need and when.
The Bemz x Maxwell Ryan by Apartment Therapy collection is available to shop now.