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Style Guide

Deco Glam

Our Trend Report creates a glamorous cocoon and shifts life indoors. It’s about combining bright textiles with a 70s twist - reinvented for right now.


Deco Glam


Cosy glamour with a 70s twist

Nordic weather has turned from light to dark, warm to cold. Our Deco Glam trend report will lure you back indoors and make you want to stay put, entertaining in a style that’s both snug and fashionable. We’re introducing four new fabric choices to make the transition to autumn and winter inviting. Soft, indulgent Chenille is a cozy fabric made from velvet yarn and is now available in 3 light, modern shades: Rose, Mineral Blue, and Steel Blue. We’ve added a warm Straw Yellow in Tégner Melange too -  a combination of classic colours reinvented and updated for right now. We’ve selected Stocksund as the perfect classic piece for the Deco Glam look because it's luxurious and fits perfectly with 70s-inspired design elements.


How to get the look

We’re keeping nature firmly out of the décor equation this season. To get this look right, choose accents with geometric patterns, such as Kvarter (inspired by a pattern we found on a vintage 70s scarf). Furniture made of plastic, metal and other non-organic materials also work well. Don’t forget to frame the look in black, as either table legs, window frames or wall panelling as well as adding small table and floor lamps to create the right ambience. To complete the look, include a touch of shiny brass coupled with fluffy cushions and wall-to-wall carpeting for a perfect hit of 70s warmth and popularity. With Deco Glam, the key is to hold back on patterned contrasts and let solid fabrics take center stage.