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designers

Göta Trägårdh

A Swedish textile and costume designer during the 50s and 60s, influenced by major trends of her era: pop art and splatter painting.

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Josephine

Göta Trägårdh was a co-founder of one of Sweden’s most esteemed design schools - Beckmans - where she influenced and taught many of the next generation of Swedish designers, including Annika Malmström (another Bemz design partner). She is perhaps best known for her “pencil line” look. Many of her designs are characterised by thin, wavy pencil lines, organic in nature yet shifting and harmonic in form. Bemz has chosen to reproduce “Josephine”- a classic Göta Trägårdh textile design in both pink/black and white/black colourways - Göta Trägårdh's preferred colour palettes.

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Folkore & Japan

Pop art and her pencil line look are contemporary design themes often repeated in her textiles and are very representative of the Göta Trägårdh style. Her favourite colour treatments were either a bright pink or a black and white combination with gray tonalities.  Trägårdh’s vibrant pattern Folklore and the timeless pattern Japan complete the trio of her textiles available as Bemz covers.

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Order your free fabric samples from this palette or from our entire selection