2017.03.06 - From Architectural Digest:
In a true example of blending of high and low, Milan's famous Salone del Mobile design and furniture fair will play host to one perhaps unlikely company this April: IKEA. The Swedish purveyor of well-priced and famously difficult-to-assemble furnishings has announced plans for a festival within a festival in Milan. Titled "Let’s Make Room for Life," the interactive exhibit will aim to define the living room of the future.
"For many people, the living room is the most important room in the home," said IKEA design manager Marcus Engman in a statement. "It's a room that is both public and personal where you can show who you are and who you want to be. But the functions and furniture people need in the living room are rapidly changing. As a curious company, it is our job to accept the challenge of these new needs and redefine the living room."
The mini-festival will be based in a warehouse in the city's Lambrate district, which will be transformed for the occasion with IKEA furniture. Many of the company's recent introductions have touched on ideas of urban living and multifunctionality, concepts sure to be important in the discussion of the living room of the future. IKEA will also host a film festival in British designer Tom Dixon's booth, where Dixon will be showing Delaktig, his new line for the company. In the collection, Dixon and the team at IKEA worked to redefine the notion of comfort. The line was produced in an open-concept format with 30 students from London's Royal College of Art collaborating with Dixon on the project and updating the furniture with fabric by Bemz, a purveyor of customized covers for IKEA furniture.
"The multipurpose nature and openness of the product got us to think of openness also in the way we work with this project," says James Futcher, creative leader at IKEA. There certainly seems no better way to look to the future.
The article originally appeared in Architectural Digest 03/15/2017 by Hadley Keller. Read the original article here.